Dr. Richard Kennedy is a specialist in reproductive medicine in the UK, Head of Obstetric Services, University Hospital, Birmingham and Associate Professor in the Division of Biomedical Sciences, Cell & Developmental Biology Unit, Warwick Medical School. Dr. Kennedy established an IVF programme in 1990 and lead this service for 20 years in the NHS at University Hospital and Warwick Medical School, Coventry. He has been an advisor and inspector for the Human Fertilisation and Embryology Authority and was a member of the RCOG Infertility Guidelines Committee which produced the first major national guideline in infertility practice. Dr. Kennedy has held senior medical leadership roles in the UK and Australia with departmental and organisational responsibility for quality and safety. He is the immediate past- President of the British Fertility Society and President of the International Federation of Fertility Societies whose Standards and Practice Committee he also chairs.